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One of the most baffling and recalcitrant of the problems which business executives face is employee resistance to change. Such resistance may take a number of forms—persistent reduction in output, increase in the number of "quits" and requests for transfer, chronic quarrels, sullen hostility, wildcat or slowdown strikes, and, of course, the expression of a lot of pseudological reasons why the modify volition non piece of work. Even the more niggling forms of this resistance can be troublesome.

All likewise often when executives run into resistance to change, they "explicate" it by quoting the cliche that "people resist modify" and never look further. Still changes must continually occur in industry. This applies with particular strength to the all-important "little" changes that constantly take identify—changes in work methods, in routine office procedures, in the location of a machine or a desk, in personnel assignments and task titles.

No one of these changes makes the headlines, just in total they account for much of our increase in productivity. They are non the spectacular in one case-in-a-lifetime technological revolutions that involve mass layoffs or the obsolescence of traditional skills, just they are vital to business progress.

Does it follow, therefore, that business management is forever saddled with the onerous chore of "forcing" change down the throats of resistant people? My answer is no. It is the thesis of this article that people do not resist technical change every bit such and that almost of the resistance which does occur is unnecessary. I shall discuss these points, among others:

ane. A solution which has become increasingly popular for dealing with resistance to change is to become the people involved to "participate" in making the change. But every bit a practical affair "participation" as a device is not a skillful way for direction to think well-nigh the problem. In fact, it may lead to trouble.

two. The cardinal to the problem is to sympathise the true nature of resistance. Actually, what employees resist is usually non technical modify but social alter—the modify in their human relationships that generally accompanies technical change.

3. Resistance is usually created because of certain blind spots and attitudes which staff specialists take as a upshot of their preoccupation with the technical aspects of new ideas.

4. Management tin take physical steps to bargain constructively with these staff attitudes. The steps include emphasizing new standards of performance for staff specialists and encouraging them to remember in unlike ways, as well as making employ of the fact that signs of resistance tin can serve as a applied warning signal in directing and timing technological changes.

5. Top executives can also make their ain efforts more than effective at meetings of staff and operating groups where change is existence discussed. They can practise this by shifting their attending from the facts of schedules, technical details, piece of work assignments, and so forth, to what the discussion of these items indicates in regard to developing resistance and receptiveness to change.

Allow us begin by taking a look at some inquiry into the nature of resistance to alter. There are two studies in particular that I should like to talk over. They highlight contrasting ways of interpreting resistance to change and of coping with information technology in day-to-solar day administration.

Is Participation Plenty?

The beginning study was conducted by Lester Coch and John R.P. French, Jr. in a clothing manufacturing plant.1 It deserves special comment because, information technology seems to me, information technology is the nigh systematic study of the miracle of resistance to change that has been made in a factory setting. To describe it briefly:

The two researchers worked with four dissimilar groups of manufactory operators who were being paid on a modified piece-rate basis. For each of these four groups a minor change in the work procedure was installed past a different method, and the results were carefully recorded to run across what, if any, problems of resistance occurred. The four experimental groups were roughly matched with respect to efficiency ratings and caste of cohesiveness; in each group the proposed change modified the established work procedure to about the same degree.

The work modify was introduced to the beginning group by what the researchers called a "no-participation" method. This small group of operators was called into a room where some staff people told the members that there was a need for a pocket-size methods alter in their work procedures. The staff people then explained the alter to the operators in item, and gave them the reasons for the modify. The operators were and then sent back to the chore with instructions to piece of work in accord with the new method.

The second group of operators was introduced to the work change by a "participation-through-representation" method—a variation of the arroyo used with the third and fourth groups which turned out to be of fiddling significance.

The third and 4th groups of operators were both introduced to the work change on a "total participation" footing. All the operators in these groups met with the staff people concerned. The staff people dramatically demonstrated the need for cost reduction. A full general understanding was reached that some savings could exist effected. The groups so discussed how existing work methods could be improved and unnecessary operations eliminated. When the new piece of work methods were agreed on, all the operators were trained in the new methods, and all were observed by the time-report people for purposes of establishing a new piece rate on the job.

Research findings: The researchers reported a marked contrast between the results achieved by the different methods of introducing this change:

  • No-participation group—The virtually striking deviation was between Grouping #i, the no-participation grouping, and Groups #iii and #iv, the total-participation groups. The output of Group #ane dropped immediately to nigh two thirds of its previous output rate. The output rate stayed at virtually this level throughout the period of xxx days afterward the change was introduced. The researchers further reported:

"Resistance developed almost immediately after the change occurred. Marked expressions of aggression against direction occurred, such as conflict with the methods engineer,…hostility toward the supervisor, deliberate restriction of product, and lack of cooperation with the supervisor. At that place were 17% quits in the start 40 days. Grievances were filed about slice rates; just when the rate was checked, it was constitute to be a little 'loose.'"

  • Full-participation groups—In contrast with this record, Groups #3 and #4 showed a smaller initial drib in output and a very rapid recovery non just to the previous product charge per unit but to a rate that exceeded the previous charge per unit. In these groups in that location were no signs of hostility toward the staff people or toward the supervisors, and there were no quits during the experimental period.

Appraisal of results: Without going into all the researchers' decisions based on these experiments, it can be adequately stated that they concluded that resistance to methods changes could be overcome by getting the people involved in the modify to participate in making information technology.

This was a very useful study, but the results are likely to get out the manager of a manufactory nonetheless bothered past the question, "Where do we go from here?" The trouble centers around that word "participation." It is not a new word. It is seen frequently in management journals, heard often in management discussions. In fact, the idea that it is a practiced matter to go employee participation in making changes has go almost axiomatic in management circles.

But participation is not something that tin can exist conjured up or created artificially. You obviously cannot buy it equally y'all would buy a typewriter. You cannot hire industrial engineers and accountants and other staff people who have the ability "to get participation" built into them. Information technology is hundred-to-one how helpful information technology would exist to call in a grouping of supervisors and staff people and exhort them, "Make it there and first participation."

Participation is a feeling on the part of people, not just the mechanical act of being called in to take office in discussions. Common sense would advise that people are more likely to respond to the way they are customarily treated—say, as people whose opinions are respected considering they themselves are respected for their ain worth—rather than by the stratagem of beingness called to a coming together or existence asked some carefully calculated questions. In fact, many supervisors and staff have had some unhappy experiences with executives who take read about participation and accept picked it upwards as a new psychological gimmick for getting other people to remember they "desire" to do as they are told—equally a certain way to put the sugar blanket on a bitter pill.

So in that location is still the trouble of how to get this thing chosen participation. And, equally a matter of fact, the question remains whether participation was the determining cistron in the Coch and French experiment or whether there was something of deeper significance underlying information technology.

Resistance to what?

At present let usa take a wait at a second series of research findings about resistance to change… While making some research observations in a mill manufacturing electronic products, a colleague and I had an opportunity to discover a number of incidents that for us threw new light on this matter of resistance to change.ii Ane incident was particularly illuminating:

  • We were observing the piece of work of i of the industrial engineers and a production operator who had been assigned to piece of work with the engineer on assembling and testing an experimental product that the engineer was developing. The engineer and the operator were in well-nigh constant daily contact in their work. It was a common occurrence for the engineer to suggest an thought for some modification in a part of the new product; he would and then discuss his thought with the operator and ask her to endeavor out the modify to see how it worked. It was also a common occurrence for the operator to go an idea as she assembled parts and to pass this idea on to the engineer, who would and then consider information technology and, on occasion, ask the operator to try out the idea and see if it proved useful.

A typical exchange between these two people might run somewhat equally follows:

Engineer: "I got to thinking last night about that difficulty we've been having on assembling the ten role in the last few days. Information technology occurred to me that we might go around that trouble if we washed the function in a cleaning solution just prior to assembling information technology."

Operator: "Well, that sounds to me like it'south worth trying."

Engineer: "I'll get you some of the correct kind of cleaning solution, and why don't yous try doing that with about 50 parts and keep track of what happens."

Operator: "Certain, I'll go along rail of it and let you know how it works."

With this episode in mind, let u.s.a. take a look at a 2nd episode involving the same production operator. One day nosotros noticed another engineer approaching the production operator. We knew that this particular engineer had had no previous contact with the production operator. He had been asked to take a expect at 1 specific problem on the new product because of his special technical qualifications. He had decided to make a change in one of the parts of the product to eliminate the trouble, and he had prepared some of these parts using his new method. Hither is what happened:

  • He walked upward to the product operator with the new parts in his hand and indicated to her past a gesture that he wanted her to try assembling some units using his new part. The operator picked up one of the parts and proceeded to assemble it. We noticed that she did not handle the function with her usual care. Afterwards she had assembled the production, she tested information technology and it failed to laissez passer inspection. She turned to the new engineer and, with a triumphant air, said, "It doesn't work."

The new engineer indicated that she should endeavor some other part. She did so, and again it did not work. She and then proceeded to assemble units using all of the new parts that were available. She handled each of them in an unusually rough manner. None of them worked. Once again she turned to the engineer and said that the new parts did not piece of work.

The engineer left, and after the operator, with evident satisfaction, commented to the original industrial engineer that the new engineer's idea was merely no good.

Social change:

What can we learn from these episodes? To begin, it will be useful for our purposes to think of change as having both a technical and a social aspect. The technical aspect of the change is the making of a measurable modification in the physical routines of the job. The social aspect of the change refers to the style those affected past information technology think it volition alter their established relationships in the organization.

Nosotros can clarify this distinction by referring to the two foregoing episodes. In both of them, the technical aspects of the changes introduced were virtually identical: the operator was asked to employ a slightly changed function in assembling the finished production. By contrast, the social aspects of the changes were quite different.

In the first episode, the interaction betwixt the industrial engineer and the operator tended to sustain the give-and-take kind of relationship that these two people were accustomed to. The operator was used to existence treated as a person with some valuable skills and knowledge and some sense of responsibility near her work; when the engineer approached her with his idea, she felt she was being dealt with in the usual manner. But, in the second episode, the new engineer was introducing not simply a technical change only also a change in the operator's customary fashion of relating herself to others in the organization. By his brusque manner and past his lack of whatsoever explanation, he led the operator to fear that her usual piece of work relationships were being changed. And she but did not like the new mode she was beingness treated.

The results of these two episodes were quite unlike too. In the commencement episode in that location were no symptoms of resistance to modify, a very good chance that the experimental change would make up one's mind fairly whether a cleaning solution would improve production quality, and a willingness on the part of the operator to have hereafter changes when the industrial engineer suggested them. In the 2nd episode, however, there were signs of resistance to change (the operator's devil-may-care handling of parts and her satisfaction in their failure to work), failure to prove whether the modified office was an comeback or not, and indications that the operator would resist any further changes by the engineer. Nosotros might summarize the 2 contrasting patterns of homo beliefs in the ii episodes in graphic course; run across Exhibit I.

Exhibit I Two contrasting patterns of human behavior

It is apparent from these two patterns that the variable which determines the upshot is the social attribute of the change. In other words, the operator did not resist the technical change as such simply rather the accompanying alter in her human relationships.

Confirmation:

This conclusion is based on more than than onecase. Many other cases in our enquiry project substantiate it. Furthermore, we can observe confirmation in the enquiry feel of Coch and French, even though they came out with a different interpretation.

Coch and French tell us in their report that the procedure used with Grouping #1, i.east., the no-participation group, was the usual one in the factory for introducing work changes. And even so they besides tell us something almost the customary handling of the operators in their work life. For example, the visitor's labor relations policies are progressive, the company and the supervisors place a loftier value on off-white and open up dealings with the employees, and the employees are encouraged to accept up their problems and grievances with management. Also, the operators are accustomed to measuring the success and failure of themselves as operators against the company'southward standard output figures.

At present compare these customary work relationships with the way the Group #1 operators were treated when they were introduced to this particular work change. At that place is quite a deviation. When the direction called them into the room for indoctrination, they were treated equally if they had no useful cognition of their ain jobs. In effect, they were told that they were not the skilled and efficient operators they had thought they were, that they were doing the chore inefficiently, and that some "outsider" (the staff expert) would now tell them how to practise information technology right. How could they construe this experience except as a threatening change in their usual working relationship? Information technology is the story of the 2nd episode in our inquiry case all over once again. The results were also the same, with signs of resistance, persistently low output, and so on.

Now consider experimental Groups #3 and #4, i.east., the total-participation groups. Coch and French referred to management's approach in their instance as a "new" method of introducing change; only, from the point of view of the operators it must not have seemed new at all. It was simply a continuation of the fashion they were ordinarily dealt with in the course of their regular work. And what happened? The results—reception to alter, technical improvement, better functioning—were much similar those reported in the get-go episode betwixt the operator and the industrial engineer.

So the research information of Coch and French tend to confirm the decision that the nature and size of the technical attribute of the change does not determine the presence or absenteeism of resistance nearly and so much as does the social aspect of the change.

Roots of trouble

The significance of these research findings, from management'southward point of view, is that executives and staff experts demand not expertness in using the devices of participation but a existent agreement, in depth and particular, of the specific social arrangements that will be sustained or threatened by the change or by the way in which it is introduced.

These observations bank check with everyday management experience in industry. When we stop to think virtually it, we know that many changes occur in our factories without a scrap of resistance. We know that people who are working closely with one some other continually swap ideas about short cuts and minor changes in procedure that are adopted so easily and naturally that we seldom notice them or even think of them as modify. The bespeak is that because these people work then closely with 1 another, they intuitively understand and accept account of the existing social arrangements for work and so feel no threat to themselves in such everyday changes.

By contrast, management actions leading to what nosotros commonly label "change" are usually initiated exterior the small work group past staff people. These are the changes that nosotros discover and the ones that nigh frequently bring on symptoms of resistance. Past the very nature of their work, most of our staff specialists in industry practice not take the intimate contact with operating groups that allows them to acquire an intuitive understanding of the complex social arrangements which their ideas may affect. Neither do our staff specialists ever have the solar day-to-day dealings with operating people that atomic number 82 them to develop a natural respect for the knowledge and skill of these people. As a result, all also often the men bear in a mode that threatens and disrupts the established social relationships. And the tragedy is that so many of these upsets are inadvertent and unnecessary.

All the same industry must have its specialists—not only many kinds of engineering specialists (product, process, maintenance, quality, and condom engineers) just also cost accountants, production schedulers, purchasing agents, and personnel people. Must top direction therefore reconcile itself to continual resistance to change, or can information technology take effective activity to come across the trouble?

I believe that our inquiry in diverse factory situations indicates why resistance to modify occurs and what management tin do about information technology. Let us take the "why" factors starting time.

Self-preoccupation:

All also frequently we see staff specialists who bring to their piece of work sure bullheaded spots that get them into trouble when they initiate alter with operating people. 1 such blind spot is "self-preoccupation." The staff specialists get so engrossed in the engineering science of the change they are interested in promoting that they go wholly oblivious to unlike kinds of things that may be bothering people. Hither are two examples:

  • In i state of affairs the staff people introduced, with the best of intentions, a technological alter which inadvertently deprived a number of skilled operators of much of the satisfaction that they were finding in their piece of work. Among other things, the alter meant that, whereas formerly the operators' outputs had been placed abreast their work positions where they could exist viewed and appreciated by anybody, they were now being carried abroad immediately from their work positions. The workers did not like this.

The lamentable part of it was that there was no compelling toll or technical reason why the output could not be placed beside the work position equally it had been formerly. Merely the staff people who had introduced the change were and so literal-minded about their ideas that when they heard complaints on the changes from the operators, they could not comprehend what the trouble was. Instead, they began repeating all the logical arguments why the change fabricated sense from a cost standpoint. The last event hither was a chronic restriction of output and persistent hostility on the part of the operators.

  • An industrial engineer undertook to innovate some methods changes in one section with the notion firmly in mind that this assignment presented her with an opportunity to "show" to higher management the value of her function. She became so preoccupied with her personal desire to brand a name for her particular techniques that she failed to pay whatever attention to some adequately obvious and practical considerations which the operating people were calling to her attention simply which did not testify up in her fourth dimension-study techniques. As could be expected, resistance apace adult to all her ideas, and the only "name" that she finally won for her techniques was a blackness one.

Plain, in both of these situations the staff specialists involved did non take into account the social aspects of the change they were introducing. For unlike reasons they got and then preoccupied with the technical aspects of the change that they literally could not see or sympathise what all the fuss was most.

We may sometimes wish that the validity of the technical aspect of the change were the sole determinant of its acceptability. But the fact remains that the social aspect is what determines the presence or absence of resistance. Only every bit ignoring this fact is the sure style to trouble, so taking advantage of information technology can lead to positive results. Nosotros must not forget that these same social arrangements which at times seem so bothersome are essential for the functioning of piece of work. Without a network of established social relationships a factor would be populated with a collection of people who had no idea of how to piece of work with ane another in an organized fashion. By working with this network instead of confronting it, direction'south staff representatives tin requite new technological ideas a ameliorate chance of acceptance.

Know-how of operators disregarded:

Another bullheaded spot of many staff specialists is to the strengths as well as to the weaknesses of firsthand product experience. They do not recognize that the production foreman and the production operator are in their own way specialists themselves—specialists in actual feel with production problems. This indicate should be obvious, but it is amazing how many staff specialists neglect to appreciate the fact that even though they themselves may have a superior knowledge of the engineering science of the production process involved, the foreman or the operators may have a more practical understanding of how to get daily production out of a group of workers and machines.

The experience of the operating people frequently equips them to be of existent help to staff specialists on at least two counts: (1) The operating people are often able to spot practical production difficulties in the ideas of the specialists—and iron out those difficulties before it is likewise late; (2) the operating people are oftentimes able to accept reward of their intimate associate with the existing social arrangements for getting work done. If given a chance, they can use this kind of knowledge to assist notice those parts of the change that will have undesirable social consequences. The staff experts can then get to piece of work on ways to avoid the problem expanse without materially affecting the technical worth of the change.

Farther, some staff specialists have yet to learn the truth that, fifty-fifty afterward the plans for a change have been advisedly fabricated, it takes time to put the modify successfully into production use. Time is necessary even though there may be no resistance to the change itself. The operators must develop the skill needed to use new methods and new equipment efficiently; there are always bugs to be taken out of a new method or piece of equipment fifty-fifty with the best of engineering. When staff people begin to lose patience with the amount of time that these steps take, the workers will begin to experience that they are being pushed; this amounts to a change in their customary work relationships, and resistance volition get-go building up where at that place was none before.

The situation is aggravated if the staff specialist mistakenly accuses the operators of resisting the idea of the change, for at that place are few things that irritate people more than to be blamed for resisting change when actually they are doing their best to acquire a difficult new procedure.

Management activeness

Many of the bug of resistance to modify ascend around certain kinds of attitudes that staff people are liable to develop about their jobs and their own ideas for introducing change. Fortunately, management can influence these attitudes and thus deal with the bug at their source.

Broadening staff interests:

It is adequately common for staff members to work so difficult on an idea for modify that they come to place themselves with it. This is fine for the organization when the staff person is working on the idea alone or with close colleagues; the thought becomes "his infant," and the company benefits from this complete devotion to piece of work.

But when, for example, a staff member goes to some group of operating people to introduce a change, his very identification with his ideas tends to make him unreceptive to whatever suggestions for modification. He just does non feel like letting anyone else tamper with his pet ideas. It is easy to see, of form, how this attitude is interpreted past the operating people as a lack of respect for their suggestions.

This trouble of staff peoples' extreme identification with their piece of work is one which, to some extent, can only be cured by fourth dimension. Merely here are four suggestions for speeding up the process:

1. Managers tin oftentimes, with wise timing, encourage the staff's interest in a different project that is just starting.

ii. Managers can besides, by "coaching" besides equally by example, prod the staff people to develop a healthier respect for the contributions they can receive from operating people; success in this area would, of class, almost solve the trouble.

three. It also helps if staff people can be guided to recognize that the satisfaction they derive from beingness productive and artistic is the same satisfaction they deny the operating people past resisting them. Experience shows that staff people can sometimes be stimulated by the thought of finding satisfaction in sharing with others in the system the pleasures of beingness creative.

four. Sometimes, as well, staff people tin exist led to see that winning credence of their ideas through better understanding and handling of human beings is just as challenging and rewarding as giving birth to an idea.

Using understandable terms:

One of the problems that must be overcome arises from the fact that almost staff people are probable to have the attitude that the reasons why they are recommending any given modify may exist and so complicated and specialized that it is impossible to explain them to operating people. It may be truthful that the operating people would find it next to impossible to understand some of the staff specialists' analytical techniques, simply this does not go along them from coming to the determination that the staff specialists are trying to razzle-dazzle them with catchy figures and formulas—insulting their intelligence—if they do not strive to their utmost to interpret their ideas into terms understandable to the operators. The following example illustrates the importance of this signal:

  • A staff specialist was temporarily successful in "selling" a alter based on a complicated mathematical formula to a foreman who really did non understand information technology. The whole matter backfired, . however, when the foreman tried to sell it to his operating people. They asked him a couple of sharp questions that he could not answer. His embarrassment about this led him to resent and resist the alter so much that eventually the whole proposition fell through. This was unfortunate in terms not merely of homo relations but also of technological progress in the institute.

There are some very good reasons, both technical and social, why staff people should be interested in working with the operating people until their recommendations make "sense." (This does not hateful that the operating people need to understand the recommendations in quite the aforementioned manner or in the same item that the staff people do, but that they should be able to visualize the recommendations in terms of their job experiences.) Failure of the staff person to provide an adequate caption is likely to hateful that a job the operators had formerly performed with understanding and satisfaction volition now exist performed without understanding and with less satisfaction.

This loss of satisfaction not merely concerns the private involved simply also is significant from the standpoint of the company that is trying to get maximum productivity from the operating people. People who exercise not have a feeling of comprehension of what they are doing are denied the opportunity to exercise that uniquely man ability—the ability to use informed and intelligent judgment on what they do. If the staff person leaves the operating people with a sense of defoliation, they will also exist left unhappy and less productive.

Summit line and staff executives responsible for the functioning should make information technology a point, therefore, to know how the staff person goes most installing a change. They can do this by request discerning questions near staff reports, listening closely to reports of employee reaction, and, if they accept the opportunity, actually watching the staff specialist at work. At times they may have to have such desperate activeness as insisting that the time of installation of a proposed change be postponed until the operators are set for information technology. But, for the most part, straight frontward discussions with the staff specialist evaluating that person'due south approach should assistance the staffer over a period of time, to learn what is expected in relationships with operating personnel.

New await at resistance:

Another attitude that gets staff people into trouble is the expectation that all the people involved will resist the change. Its curious merely true that the staff person who goes into a job with the conviction that people are going to resist whatsoever new thought with blind stubbornness is likely to find them responding simply the way the staff specialist thinks they volition. The procedure is articulate: whenever the people who are supposed to purchase new ideas are treated as if they were blind, the way they are used to being treated changes; and they will be bullheaded in resisting that change!

I retrieve that staff people—and management in general—will do improve to look at it this manner: When resistance does announced, it should not be thought of as something to be overcome. Instead, information technology can best be thought of as a useful red flag—a signal that something is going incorrect. To use a rough analogy, signs of resistance in a social organisation are useful in the same style that pain is useful to the trunk as a signal that some actual functions are getting out of adjustment.

The resistance, similar the pain, does not tell what is wrong but only that something is wrong. And it makes no more sense to try to overcome such resistance than it does to take a pain killer without diagnosing the actual ailment. Therefore, when resistance appears, information technology is time to listen carefully to find out what the trouble is. What is needed is not a long harangue on the logics of the new recommendations simply a careful exploration of the difficulty.

Information technology may happen that the problem is some technical imperfection in the change that can be readily corrected. More likely, it will plough out that the change is threatening and upsetting some of the established social arrangements for doing piece of work. Whether the problem is easy or hard to right, direction will at least know what information technology is dealing with.

New job definition:

Finally, some staff specialists get themselves in problem considering they presume they take the answer in the thought that people will accept a change when they have participated in making information technology. For example:

  • In one plant nosotros visited, an engineer confided to u.s.a. (patently because nosotros, as researchers on man relations, were interested in psychological gimmicks!) that she was going to put across a proposed product layout alter of hers by inserting in it a rather obvious mistake, which others could then suggest should exist corrected. Nosotros attended the coming together where this stunt was performed, and superficially it worked. Somebody defenseless the fault, proposed that it be corrected, and our engineer immediately "bought" the suggestion equally a very worthwhile ane and fabricated the change. The grouping then seemed to "buy" his entire layout proposal.

It looked similar an constructive technique—oh, so easy—until later on, when nosotros became better acquainted with the people in the establish. Then we found out that many of the engineer's colleagues considered her a phony and did not trust her. The resistance they put up to her ideas was very subtle, nevertheless even more real and hard for direction to deal with.

Participation volition never work and then long equally it is treated equally a device to become other people to exercise what you want them to. Existent participation is based on respect. And respect is not acquired by just trying; it is acquired when the staff people face the reality that they need the contributions of the operating people.

If staff people define their jobs as non merely generating ideas but as well getting those ideas into practical operation, they will recognize their existent dependence on the contributions of the operating people. They will inquire the operators for ideas and suggestions, not in a backhanded style to get compliance, but in a straightforward way to get some adept ideas and avert some unnecessary mistakes. By this process staff people volition be treating the operating people in such a mode that their beliefs volition non exist perceived as a threat to customary work relationships. Information technology will be possible to discuss, and accept or reject, the ideas on their own merit.

The staff specialist who looks at the procedure of introducing alter and at resistance to change in the fashion outlined in the preceding pages may not be hailed as a genius, but can be counted on in installing a steady flow of technical changes that will cutting costs and improve quality without upsetting the organization.

Role of the administrator

Now what about the way superlative executives become well-nigh their own jobs as they involve the introduction of change and problems of resistance?

One of the about important things an executive can exercise, of course, is to bargain with staff people in much the same way that the staff members should deal with the operators. An executive must realize that staff people resist social alter, too. (This ways, among other things, that particular rules should non exist prescribed to staff on the footing of this article!)

Simply most important, I think, is the way the administrators conceive of their job in coordinating the work of the different staff and line groups involved in a change. Does an administrator recollect of these duties primarily as checking upwards, delegating and following through, applying pressure when performance fails to measure up? Or does the executive recall of them primarily as facilitating communication and agreement betwixt people with different points of view—for example, betwixt a staff applied science grouping and a production group who practice non meet middle to eye on a change they are both involved in? An analysis of management's bodily experience—or, at least, that part of it which has been covered past our research—points to the latter as the more effective concept of administration.

I exercise non mean that executives should spend their time with the dissimilar people concerned discussing the man problems of modify equally such. They should discuss schedules, technical details, piece of work assignments, and and then along. Merely they should also be watching closely for the messages that are passing back and forth equally people discuss these topics. Executives will find that people—themselves as well every bit others—are e'er implicitly asking and making answers to questions like: "How will she accept criticism?" "How much can I afford to tell him?" "Does she really become my point?" "Is he playing games?" The answers to such questions determine the degree of candor and the amount of understanding betwixt the people involved.

When administrators concern themselves with these bug and human action to facilitate understanding, there will be less logrolling and more sense of mutual purpose, fewer words and better understanding, less feet and more acceptance of criticism, less griping and more than attention to specific bug—in short, better performance in putting new ideas for technological change into effect.

i. Run into Lester Coch and John R.P. French, Jr., "Overcoming Resistance to Alter," Human Relations, Vol. 1, No. 4, 1948, p. 512.

2. For a consummate report of the report, see Harriet O. Ronken and Paul R. Lawrence, Administering Changes: A Case Study of Human Relations in a Factory (Boston, Division of Research, Harvard Business School, 1952).

A version of this article appeared in the Jan 1969 issue of Harvard Concern Review.